Biz Dev in NYC by Rob Tsai

Dee deVries Salomon (SVP, Sales and Marketing, CondéNet) gave a great inside look at how media companies are adapting and innovating in an age where there are no longer borders for content. 
Dee used the word “velocity” to describe the effect that sharing has on traffic.  Reddit, another CondeNet acquisition, is a leading social bookmarking service (like Digg) […]

 I sat in on an interesting pannel at the MIXX 2.7 Conference & Expo earlier this week:
The Changing LandscapeIndustry deals among, Google and DoubleClick, Microsoft and aQuantive, Yahoo! and Right Media and WPP and 24/7 have created much speculation about the future landscape of our industry. For the first time ever on one stage, here from […]

Scott Karp poses the question at Publishing 2.0 - “What is The Value Of Online Display Ads?”   He writes: 

Without clicks or some kind of response mechanism, how do advertisers determine the ROI of their display advertising? One reason why Google’s AdWords program has been so successful is that the ads use the format of the […]

I wish I would have bought aQuantive stock, in the wake of the Google and Yahoo deals.  It wasn’t too hard to see the M&A frenzy in this space, and aQuantive’s position as a leading technology and service player for publishers and agencies was in plain site.  The stock is up 80% in early market […]

Hot on the heals of Google’s acquisition of Doubleclick, Yahoo! announced its $680 million purchase for the 80% of Right Media that it did not previously own.
Charlene Li at Forrester has an interesting take on the deal, noting that the exchange layer of the online ad ecosystem is more attractive than the delivery engine layer.
 
1) […]

Ashkan at Hipmojo writes:
But with this Google/DCLK deal, Google buys the ad serving platform from DCLK, and not a network… after all, DCLK got out of the display/banner network business when it sold off that unit to L90’s MaxOnline. MaxOnline subsequently was sold to Ask Jeeves, today a part of InterActive Corp.
Though Doubleclick has […]

During the Friday conference call announcing Google’s $3.1 billion purchase price for Doubleclick, several analysts tried to get information from Google on how they arrived at the valuation, including asking for forward looking and historical revenue and EBITDA for Doubleclick’s business.
Google preferred not to comment on Doubleclick’s standalone performance, except to say that they foresee […]