Dee deVries Salomon (SVP, Sales and Marketing, CondéNet) gave a great inside look at how media companies are adapting and innovating in an age where there are no longer borders for content.
Dee used the word “velocity” to describe the effect that sharing has on traffic. Reddit, another CondeNet acquisition, is a leading social bookmarking service (like Digg) that drives traffic to sites based on user ratings.
Epicurious, for example, has a recipe widget up on Widgetbox that allows people to post new recipes on their blogs. See below.
Flip.com, a social networking site that allows members to create flipbooks based on themes that are integrated with the advertisers’ brand or message. Dee referred to the recent Nike contest on Flip, where the person submitting the winning flipbook could win a trip to China to watch the U.S. women’s soccer team compete in the World Cup.
The winning entry was a flipbook submitted by itgirl_51 on U.S. women’s team forward Natasha Kai.
Conde’s sharing philosophy is widely evident on Flip as well… with links to post a flipbook on facebook or to embed it anywhere else.
Check out the winning entry below…..
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