Hot on the heals of Google’s acquisition of Doubleclick, Yahoo! announced its $680 million purchase for the 80% of Right Media that it did not previously own.
Charlene Li at Forrester has an interesting take on the deal, noting that the exchange layer of the online ad ecosystem is more attractive than the delivery engine layer.
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Entries from April 2007
Another online ad technology deal: Yahoo! acquires Right Media
April 30th, 2007 · No Comments
Tags: Google · online advertising
What exactly did Google buy in Doubleclick?
April 15th, 2007 · No Comments
Ashkan at Hipmojo writes:
But with this Google/DCLK deal, Google buys the ad serving platform from DCLK, and not a network… after all, DCLK got out of the display/banner network business when it sold off that unit to L90’s MaxOnline. MaxOnline subsequently was sold to Ask Jeeves, today a part of InterActive Corp.
Though Doubleclick has […]
Tags: Google · online advertising
Valuing Google’s acquisition of Doubleclick: 10x revenue, 60x EBITDA (trailing)
April 14th, 2007 · No Comments
During the Friday conference call announcing Google’s $3.1 billion purchase price for Doubleclick, several analysts tried to get information from Google on how they arrived at the valuation, including asking for forward looking and historical revenue and EBITDA for Doubleclick’s business.
Google preferred not to comment on Doubleclick’s standalone performance, except to say that they foresee […]
Tags: Google · online advertising



