I ran across Will Price’s excellent posting on the widget analytics dashboard released by Widgetbox:
The release further positions Widgetbox as the leader in the web widget space and as the backplane for syndicating, publishing, and tracking the widgetsphere. Since launch in October, the company has served 8.7m widgets to date and the widgetsphere (check home page for real-time data updates), the total number of widget instances syndicated via the service, is growing by over 40% month over month.
I’ve written recently about Widget metrics - in terms of flow metrics and snapshot metrics. The metrics as described by Will - subscriptions, hits, referrals and conversions - all appear to be flow metrics.
Widgetbox’s approach to solving the analytics problem by offering a platform service that embeds a little tracking code in all the widgets that are registered by widget programmers is defintely more elegant (and cheaper) than spidering the web to see how many widgets are out there (the brute force method).
It’s the same model that Feedburner has taken to providing RSS subscription and analytics services to content providers (another excellent service and model).
Now, Feedburner is also monetizing their service through an advertising service. Check out Charlie O’Donnell’s blog - This Is Going To Be Big - for an example of the Feedburner ad network in action. Here’s a screenshot from his blog with the Kyocera ad featured (I saw a Killington ad earlier this month, which was definitely more interesting for me):
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